Blockbuster's "End of Late Fees"

Its the end of late fees at Blockbuster in Canada. Well, not really, since there is still some fine print... You can keep a rental for 7 days past the "due-date", at which point your account will be charged the purchase price of the movie. You can bring it back with 30 days of the sale, at which point you will be reimbursed, minus a restocking fee of $1.75 plus tax. Not bad.... Now if they would start the online rental like they have in the States ($14.99 / month, no late fees, unlimited DVDs), I'd be happy.